PRIVATE CLIENT RELATIONS (VIC)

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PRIVATE CLIENT RELATIONS (VIC) 🎯 Build and strengthen long-term relationships with VIC Clients Every season, several events and activities are organized at HQ and local levels to engage Very Important Clients to establish long-term relationships with clients and high potential clients. These sought-after appointments include: Milan Fashion Shows Fendi Couture and High Jewlery Shows World of Fendi events Fendi Gems and Hand in Hand bespoke events and one to one Trunk Shows / Collection Presentations The Fendi is Rome, Fendi is Florence programme (dedicated to top or high-potential clients)

💡 Each event has a specific organizational flow and invitation approval process led by HQ and Zone Private Client Relations teams. Refer to your Zone PCR team for all the above events.

Please note that remote pre-orders are still possible in the zones, upon PCR HQ approval, on selected VIC client base.

FENDI is Rome A programme organized and developed as an immersive Fendi experience that engages clients through a tailored schedule that https://fendi.sharepoint.com/sites/CICERO/SitePages/VIC.aspx

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PRIVATE CLIENT RELATIONS (VIC)

considers their preferences, interests and purchases. The wide range of possible activities covers various interests. For example: HQ Palazzo Della Civiltà (an architectural landmark in Rome) Fendi Fur Atelier (craftsmanship) Fendi Archives (design and history) Palazzo Fendi and Fendi Privé (interior design and modern art)

🎯 Key benefits of Fendi is Rome: strengthening relationships with clients increasing client loyalty to the brand & PIR store/CA raising return on investment with small events/appointments improving client understanding of Fendi history, fur universe and craftsmanship (Fendi Fur Atelier)

💡 For more information, ask your Zone PCR team.

FENDI is Florence A programme organized and developed as an immersive Fendi experience that engages clients through the discovery of the new Fendi Factory in Cappannuccia. Clients will be hosted in a bespoke factory tour, lasting approximately 45’, going through the Fendi bags production flow and MTO process. The experience will end with a visit of the rooftop garden (weather permitting) and a refreshment at the Fendi Caffè. Please note the factory is approximately 40’ from Florence city center. https://fendi.sharepoint.com/sites/CICERO/SitePages/VIC.aspx

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PRIVATE CLIENT RELATIONS (VIC)

How to book a Fendi factory visit: Client criteria: Club / Elite + Client is already travelling to Florence Required lead time for request: 2 weeks before requested date of appointment How to request: Email PCR (Sandra Carli Karlsson or Giulia Girardi) with the following details: Client name Client ID Requested date and time Important details on habits/product desires Disclaimer: Request is subject to PCR approval and factory availability The factory is not available to visit 1PM – 3PM (closed for lunch), or on weekends Do NOT promise experience to the client without first getting approval and instructions from PCR (Sandra Carli Karlsson or Giulia Girardi) Please be aware that there are areas of the factory where you cannot take pictures

💡 For more information, ask your Zone PCR team.

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PRIVATE CLIENT RELATIONS (VIC)

If you attend an event accompanying your VIC client, remember the key competencies of a Fendi Host:

Know FENDI Hospitality Be an excellent brand Ambassador Be a problem solver (manage issues in a calm and sophisticated manner) Be empathetic (understand Clients' preferences and anticipate their needs and expectations) Be a team player (interact with colleagues perfectly and harmoniously) Be punctual and organised (know the event timeline and the client schedule by heart)

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Source: CLIENT/CLIENT ACTIVATION/PRIVATE CLIENT RELATIONS (VIC).pdf